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November 06, 2007

Cisco's use case for social bookmarking

I came across the following post from Mike Gotta of Burton Group, about how Cisco is making use of Social Bookmarking inside their enterprise:

"We're going to use social bookmarking to allow us to take the pulse of the organization," says Jim Grubb, who built the website (and whose day job is putting together John Chambers' demos). They'll do that by aggregating the tags employees create into "tag clouds" when they click on sites. Tracking these will allow a Cisco honcho to get a snapshot of the current hot-button issues for marketing or finance.

This is a classic example of the power of social bookmarking when applied inside businesses and enterprises, and leads to faster product innovation and team collaboration. 

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» Enterprise Collaboration and Virtual Teams Report (November 14, 2007) from Effective Collaboration: Michael Sampson on Being Effective with Collaboration
The People Part of Enterprise Collaboration and Virtual Teams Less Travel, More Video ... An argument for the adoption of more video conferencing in business. "Ten per cent of the industry population is already spending six weeks at 35,000 feet [Read More]

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