Cisco's use case for social bookmarking

I came across the following post from Mike Gotta of Burton Group, about how Cisco is making use of Social Bookmarking inside their enterprise:

"We're going to use social bookmarking to allow us to take the pulse of the organization," says Jim Grubb, who built the website (and whose day job is putting together John Chambers' demos). They'll do that by aggregating the tags employees create into "tag clouds" when they click on sites. Tracking these will allow a Cisco honcho to get a snapshot of the current hot-button issues for marketing or finance.

This is a classic example of the power of social bookmarking when applied inside businesses and enterprises, and leads to faster product innovation and team collaboration.