Daniela Barbosa of Factiva and us have been working together to define use cases merging social bookmarking, and social networking features into existing sales tools.
In one such implementation for a large customer, Factiva already integrates with a SFA application by bringing sales leads and customer profile and news.
Connectbeam would further enable the creation of a dynamic and real time account planning process.
Excerpt from Daniela's post:
Our latest conversation was focused on sales users and the possibilities of an enterprise social tagging tool as a collaboration and knowledge capture system in the world of the Sales. Sure sharing is a bit weird (competitive pressures and paranoia) but when competing for the complex sale that may include an entire team within sales, marketing and product a collaboration tool like social tagging/bookmarking can easily show its worth. A couple months back i blogged about Account Planning in a Web 2.0 world- a simple use case for a complicated and what we all know as a tedious task that most sales teams do not enjoy doing.
We'll be sharing more details with you shortly as we validate this with some prospects and customers.
One of the use cases:
I see tremendous value in is how tagging can help Sales & Marketing to exchange information. I blogged about it at Enterprise Tagging: How Sales & Marketing can exchange information
This is a major problem for a lot of large enterprises waiting to be solved. The ECM has become a big "mess" now.
Posted by: Indus Khaitan | December 22, 2006 at 12:38 AM